Next, we built visual prototypes of core pages to present the illustrated concept model that all pages were to follow.

With the semantic design in place, the “big guns” were brought in to do some heavy lifting. Under the hood development of custom code was core to this build; a phase that combined practicality with functionality.

The overall end result was a digital platform that seamlessly integrated various external applications for customer experience, customer service, public responsivity and corporate responsibility. These various consumer touchpoints hold individual spaces throughout the website for various uses, with their core components custom-developed and tailored to each have a singular focus on task resolution.

The build not only used highly-advanced and a deep-bench of conditional logic forms for customers, but acute routing of accurate information to the agent for the fastest and most appropriate response.