Fruity Freddie Farms
Web Design and Development
Payment Gateway Integration
Consumer Journey Mapping
Search Engine Optimization
Platform Security & Maintenance
The client's products having already been wildly-popular in it's local market, needed a better way to service not only its core demographic, but also the increasing demand from their international clients ordering their products.
The realization was after relying only on direct, in-person sales and no website for so long, the introduction of the pandemic quickly spurred on the need to have a digital storefront. The emergence of e-commerce and the growing preference for online transactions during that time, made them realize that not only was doing business not going to look the same way as it did pre-pandemic anymore, but that they were also losing significant opportunity for growth on the table.
The design incorporated a color scheme that was analogous and complementary to their logo, so that product imagery and readable content would stand out.
- A website that was so successful it generated direct international sales on its first day of launch
- An intuitive, ease-of-use online selection experience for customers
- A first-of-its-kind (in the local market and local industry) e-commerce solution when compared to its competitors
- An easier and accurate product catalog reference for staff