Defining Your Business' Why:
A 10 Question Workbook to Create Your Own Strategy

Before embarking on a new marketing initiative such as a website redesign, social media or email marketing campaign, you MUST have clear and S.M.A.R.T. Goals. S.M.A.R.T. Goals are: Specific, Measurable, Attainable, Relevant and Timely. If you don’t define your strategy by stating what issues you’re seeking to solve and how you plan to solve them, you won’t know WHERE you’re going and you won’t know IF and WHEN you get there. And, you will spend a lot of time, money and resources in the process trying to figure it out.

You can use these 10 simple questions to define your own business’ strategy to help you with your positioning and marketing.